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Brian Sooy President

brian@aespire.com
(440) 809-8970

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Aespire® is a digital agency that empowers leaders of mission-driven organizations to bring clarity to their organization's purpose, mission, and culture through values-driven design communications.

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5061 N Abbe Rd (Suite 2)

Sheffield Village, OH 44035-1496

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(440) 322-5142

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Posted Jan 20, 2019 Brands that people trust don't tell customers what to believe. Define your values, then live them out. That's how yours becomes a believable brand. #fauxthenticity #believablebrands #raiseyourvoice

Tweeted Jan 20, 2019

Aespire
@aespire Brands that people trust don’t tell customers what to believe. Define your values, then live them out. That’s how… https://t.co/4ECgX86P5H

Tweeted Jan 18, 2019

Aespire
@aespire Another step backwards for Fauxthenticity... https://t.co/gjz6AjbPqA While you can't control every employee's actio… https://t.co/viKqXlnYIM

Posted Jan 18, 2019 How to be the best a brand can be. What you can learn from the response to the Gillette film, "We Believe."

Posted Jan 18, 2019 We're really excited about Mission Increase Foundation, an organization that helps Christian nonprofits increase capacity, enabling them to fulfill their vision and accomplish their mission.

Tweeted Jan 18, 2019

Aespire
@aespire Finally. Google realizes what we're all thinking: nobody needs a pointless social network. https://t.co/89hRW6hVSm

Tweeted Jan 18, 2019

Aespire
@aespire Is this the best a brand can be? Lessons from the Gillette "We Believe" film... https://t.co/pf6K3xJrsO #causemarketing

Posted Jan 17, 2019 Finally. Google realizes what we're all thinking: nobody needs a pointless social network.

Posted Jan 17, 2019

Have you seen our new logo gallery? https://www.aespire.com/logos #brand #logo #identity

Tweeted Jan 17, 2019

Aespire
@aespire Every time you interact with a brand and its touch points, you tell herself a story about what you believe the bran… https://t.co/95QvHbHHs4

Tweeted Jan 17, 2019

Aespire
@aespire Do we need the brands that represent the products we buy defining what it means to be a man or the character values… https://t.co/LBobiBNLeE

Posted Jan 17, 2019 Have you seen our new logo gallery? #brand #logo #identity

Posted Jan 17, 2019

Every time you interact with a brand and its touch points, you tell herself a story about what you b ...

Posted Jan 17, 2019 Another step backwards for Fauxthenticity... While you can't control every employee's actions, even Facebook needs to teach that employee actions impact the brand.

Posted Jan 17, 2019

Finally. Google realizes what we're all thinking: nobody needs a pointless social network. https://w...

Tweeted Jan 17, 2019

Aespire
@aespire Gillette learned a valuable lesson: everybody brands. Who they want customers to be is not who customers want to b… https://t.co/A2K8gbZZ7d

Posted Jan 17, 2019

Gillette learned a valuable lesson: everybody brands. Who they want customers to be is not who custo ...

Posted Jan 17, 2019 Gillette learned a valuable lesson: everybody brands. Who they want customers to be is not who customers want to be. #gillette #bestabrandcanbe #purpose #brandbuilding

Tweeted Jan 17, 2019

Aespire
@aespire Have you seen our new logo gallery? https://t.co/03eccgLbng #brand #logo #identity

Tweeted Jan 16, 2019

Aespire
@aespire A component from a pending logo. Don’t ask... https://t.co/5mnadHAene

Posted Jan 16, 2019 A component from a pending logo. Don't ask...

Posted Jan 16, 2019 Thanks @lifehaspurpose for your thoughtful response to the #gillette film. Your insight is a valuable addition to "Are You Going to Boycott Gillette?" #gillette #purpose

Tweeted Jan 16, 2019

Aespire
@aespire Thanks @lifehaspurpose for your thoughtful response to the #gillette film. Your insight is a valuable addition to… https://t.co/I8SKxu3cUw

Posted Jan 16, 2019

Thanks @lifehaspurpose for your thoughtful response to the #gillette film. Your insight is a valuable...

Posted Jan 15, 2019 4 Ways to Use the Power of Story to Build Your Business via @Inc fantastic summary by @ilyaNeverSleeps

Posted Jan 15, 2019

4 Ways to Use the Power of Story to Build Your Business https://www.inc.com/ilya-pozin/bwhy-authentic...

Posted Jan 15, 2019

Authenticity, simplicity, believability. toward becoming a believable brand http://ow.ly/O6YG30njRok...

Posted Jan 11, 2019

Need culture? These twelve principles will help you define your purpose, improve communications, dee ...

Posted Jan 11, 2019

Why Brand Perception Matters and How You Can Measure It http://ow.ly/A1Bn30ngxAD If you're not measu ...

Posted Jan 10, 2019

Got culture? These twelve principles will help you define your purpose, improve communications, deep ...

Pinned Jul 11, 2018

Detail from a recognition plaque honoring professional golfer Jack Nicklaus. #donorrecognition #communitycollege

Pinned Jul 11, 2018

A tribute to professional Golfer Jack Nicklaus and his contributions to the Lorain County Community College Foundation Ja ...

Uploaded Jul 9, 2017

Raise Your Voice: Interview with Todd Henry on Finding Your Authentic Voice Raise Your Voice: Interview with Todd Henry on Finding Your Authentic Voice Todd Henry teaches leaders and organizations ...

Uploaded Jul 9, 2017

Brand Flip: a Conversation with Marty Neumeier and Brian Sooy Brand Flip: a Conversation with Marty Neumeier and Brian Sooy Brian Sooy and Marty Neumeier discuss "The Brand Flip," a w ...

Uploaded Jul 7, 2017

Raise Your Voice Online Edition — Subscribe Today! Raise Your Voice Online Edition — Subscribe Today! The Raise Your Voice: A Cause Manifesto Digital Edition is a guide to ...

Uploaded Jun 25, 2017

Nurturing Transparent Character and Culture Nurturing Transparent Character and Culture In a culture of communications, power comes from strength: a courageous and e ...

Pinned Jan 13, 2017

The Marketing Matrix: Six Elements of a Nonprofit Marketing Plan

Pinned Dec 7, 2016

"Glory to God in the highest heaven, and on earth peace to those who have his good will!" — Luke 2:14 God's Word Translat ...

Pinned Nov 22, 2016

The 2017 Cause Manifesto Poster has arrived. What's on your wall? #NPCOMM #NPMC #CauseManifesto

Pinned Nov 22, 2016

Veterans Day Donor Recognition for Lorain County Community College Veterans Lounge

Pinned Nov 4, 2016

A typical visit to the Aespire.com site—exploring the Cause Manifesto. Download your free poster today, and foster a cult ...

Pinned Oct 30, 2016

"The Have a Nice Day." The generic profile image for people who are always happy. Always. Social Media profile image for ...

Pinned Oct 30, 2016

"The Pirate." The generic profile image for hostile takeover specialists and money-grabbers. Or, those of us with pirate ...

Pinned Oct 30, 2016

"The Dracula." This generic Linkedin profile image is for the individuals who already use a generic stock photo, and if y ...

Uploaded Mar 9, 2016

Aespire Digital Apps powered by SquawQR Aespire Digital Apps powered by SquawQR Aespire Digital Apps, powered by SquawQR, are mobile-first, cloud-based apps for ...

Uploaded Jan 25, 2016

Mobile Apps for Smart Phones and Smart Users Mobile Apps for Smart Phones and Smart Users Smart Mobile Apps for Smart Phones, for everyone, anywhere. Call Aespire at ...

Uploaded Jan 17, 2015

Be Grateful In Your Culture of Communication Be Grateful In Your Culture of Communication Be Grateful. We will express our gratitude to our supporters, remembering th ...

Uploaded Jan 17, 2015

The Social Side of a Culture of Communication The Social Side of a Culture of Communication Be Social: We will be ambassadors for our cause, and recognize that every i ...

Uploaded Jan 17, 2015

Mission-Driven Culture is Engaging Mission-Driven Culture is Engaging Be Engaging — As in a conversation, listen as often as you speak to stakeholders, supp ...

Uploaded Dec 27, 2014

The Secret Ingredient to a Culture of Communication The Secret Ingredient to a Culture of Communication The power of words inspires me. The right words, shared at the right ...

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