Brand Naming with Rob Meyerson

Brian Sooy • Jan 10, 2022

Why must you manage expectations in brand naming projects?

Perceptions influence and determine how we experience the world.

In this conversation with Rob Meyerson, the creator and podcast host of How Brands Are Built, we talk about how your brand name influences people, and how you manage expectations for all the decision-makers on your next naming project.

Rob is the principal of the branding agency Heirloom, and the author of the new book, Brand Naming: The Complete Guide to Creating a Name for your Company, Product, or Service.

Listen and discover insights into the best practices and techniques you can find in Brand Naming, and the five key aspects of brand naming that every business owner, entrepreneur, or startup should know.

Do you have a hard time explaining what your company does or why your brand matters to people?

If you struggle to grow your business, you’re not alone. Aespire can help you create a clear message and brand that helps you grow your business. Contact us today for a consultation with a StoryBrand Certified Marketing Guide.

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