Aespire

The publisher challenged me to take content marketing to a new level, with timeless content for intelligent readers published in book form

“What’s your most pressing business challenge?” Independent small business owners worry most about inflation, creating demand, sustaining revenue, and staffing.

You shouldn’t implement marketing without the core foundation of strategy. If you do, you’re wasting money on both branding and marketing.

Well-designed companies don’t have silos. Companies that start with strategy break down the silos and make choices that influence the long-term plans that help the company grow. They have cross-fu ...

Nonprofits with niche brand identities can learn a lot from businesses about how to make data-driven marketing decisions. Explore these insights to learn more.

The distinction between purpose, mission, vision, and values is critical. Together, these statements become a body of guiding principles that guide, inspire, motivate, and align leaders and employees.

How does a company cut through the noise and hyperbole to design the relationship between your company, its niche (the solution that solves a problem in a category), and your ideal consumer?

People try to create arbitrary distinctions between design, branding, and marketing. Branding is strategic — marketing is tactical — yet they are interrelated and interdisciplinary.

When you think about fundamental business strategy questions, you realize a company needs a clear understanding of its audience, offering, and the resources necessary to create revenue and value.

Brand strategy and customer experience (CX) are different but related concepts that have a big impact on businesses. Learn more with this quick guide.

When your company solves a problem that customers aren't aware they have, it makes it hard to do marketing that grows your business. In these Marketing Made Simple episodes, J.J. Peterson, April S ...

Business and brand building podcasts with insights and inspiration to help entrepreneurs, CEOs, and executives to grow businesses and build relationship brands. The top business podcasts to listen ...

Brian Sooy and Tim Schurrer, former COO at StoryBrand, talk about Tim's new book, “The Secret Society of Success.” Do you have a spotlight mindset?

Intentional living means knowing your goals, understanding your values, and living out those values through guiding principles and actions toward your purpose.

Successful companies understand that their brand strategy (a long-term plan to outmaneuver their competition) must align with and support their business strategy (to sell more products and service ...

What’s the secret to creating value, scaling, and growing your business? In this conversation with entrepreneur and author Blair Enns, we learn it’s not about doing more or better. It may be about ...

In this conversation with Rob Meyerson, the creator and podcast host of How Brands Are Built, we talk about how your brand name influences people, and how you manage expectations for all the decis ...

In this episode of the Everybody Brands Podcast, Brian Sooy and Dr. J.J. Peterson, Chief of Teaching and Facilitation at StoryBrand, have a conversation about storytelling, your customer journey, ...

Peter Drucker famously said, “The purpose of business is to create and keep a customer.” Discounts should be for your best and loyal customers, not an incentive to win new customers.

What's the secret to getting in front of the right customers? Being a podcast guest is a brand-building strategy for individuals and companies. People are looking for help and expertise, and a pod ...

Best-selling author and serial entrepreneur Jordan Raynor shares how we can overcome busyness and redeem our time.

Businesses and real estate professionals share a lot in common. Our businesses are relational, our brands are personal, the currency in which we trade is trust. Discover 5 ways to humanize your b ...

Do people care about your brand? Can you really claim your brand cares about people? Do people want a relationship with your brand? Not likely. Then what does that means for “relationship brands”?

Andy Starr of Level C and Brian Sooy from Aespire Brands ask and answer three questions every brand owner should ask. How do you know your idea or brand is innovative? What should you fear in bus ...

This episode of the Everybody Brands podcast is Part One of an extended conversation with Andy Starr, Managing Partner of Level C. Discover the difference between brand and branding.

Here’s your branding lesson for today, in light of the curious events in Cleveland sports. As a story, it’s filled with drama, controversy, and intrigue.

It’s easy for brands to connect with consumers, but the real challenge is to win their trust. Find out what you can do to create customers who build your brand so they enjoy doing business with you.

Now that Aespire is 25 years old, one thing that hasn’t changed is our purpose: To empower companies to transform people's lives for the glory of God and the good of others.

In this episode of the Everybody Brands podcast, discover how how a B2B brand wins trust and earns customer loyalty through exemplary customer service and transparency (with a technique many busin ...

In this two-part EveryBody Brands podcast episode, guest Stephanie Owens from Gold Sheep Design and Brian Sooy talk about how any business can crank their brand to 11 and change people’s lives.

When your brand starts thinking like the customer and speaking the customer’s language, your marketing and sales will create the ROI your business deserves. Secrets to build a brand that people love.

In this episode of the Everybody Brands podcast, Brian Sooy and Mind State Group founder Will Leach talk about how making fast emotional connections with people will help your brand win trust.

What is more important, branding or marketing? What is the difference between marketing and branding? How do you define branding and marketing?

Many authors need a guide to help them turn their publishing ideas into a profitable business asset. Aespire collaborates with authors and publishers to design, produce, and promote books that po ...

What signals does your brand or business consciously and subconsciously send to people who are curious, eager to learn, or ready to buy during times of uncertainty? Discover three key marketing mo ...

Aespire rebrands a popular Bible Translation to empower God‘s Word Mission Society to raise funds through GOD'S WORD Holy Bible sales and reach a broader audience through a direct-to-consumer stra ...

Strive to implement these seven tips to align your brand with your company mission and the team that supports customers. When you do, your business will be meaningful to the people who buy from an ...

WordPress is vulnerable to hacking. Protect Your Brand. Assuring your browsers, buyers, and returning customers that your website is secure must be a major consideration for the center of your com ...

What does it take to create a movement with one purpose and one voice? How can you position your brand with a voice and behavior that engages people?

What is more important, branding or marketing? A conversation with Wes Gay and Brian Sooy about what a marketer or business owner should focus now, or in uncertain times: branding or marketing.

Listen to this conversation with Brand Strategist and agency principal David Lemley, founder of Retail Voodo and author of “Beloved & Dominant Brands”

When it comes to your company and your brand, are your customers and clients clear about who you are, what you do, and why it matters to them? Are you inviting them into a story with these two po ...